Colors influence us a lot. Colors influence perception such as the taste of food. Colors have qualities to cause certain emotions in people. How color influences an individual may differ by culture, age, and gender, but it does influence everyone except blind people.
In today's article, we are going to know more about how colors change our mood. Let's go deeper.
The Effect of Colors
Let us see the effect of different colors on us.
1. Red
The red color is associated with power, passion, and energy. It is also associated with danger or aggression. It stimulates and excites the brain cells.
When it is mixed with other colors, red exhibits different responses. For example, red and green represent Christmas and can invoke a range of emotions associated with that holiday. It has the same effect when blended with white in some Eastern civilizations.
2. Orange
Orange is a refreshing color that evokes feelings of enthusiasm, warmth, and playfulness. It has the same quality as red but is more muted, which can bring about a sense of relaxation and creativity.
When mixed with black, orange signifies Halloween as it’s celebrated in Western society. This can evoke variant sensations such as pleasure or anxiety, depending on the observer.
3. Yellow
Yellow attracts attention and arouses positive sentiments. It is associated with hope and confidence, but it can also communicate weakness and hypocrisy. In Hinduism, yellow is a holy color.
4. Green
This color is usually calming and cool. It can represent good luck, health, nature, and rebirth. Green can also express jealousy and competition.
It can even have various meanings across social lines. For example, green is not a prosperous color in China or France. However, it draws out investors in the Middle East who associate it with money.
5. Blue
Blue catches attention because it calms the mind. It can be tranquilizing and relaxed or worried. Psychological connections with the color blue include trust and security, purity, order, and technology. IBM was nicknamed Big Blue among international technology markets. Many banks have blue logos to invoke a feeling of belief and trust in their customers.
6. Purple
Purple is gentle and calming like most cool colors. It is associated with holiness, royalty, and mystery. Purple can also express cruelty and pride. There are very few elements of nature that are purple.
7. Pink
Pink is a calming color that signifies vulnerability and safety, as opposed to the aggression of red. Pink is often linked with femininity in Western cultures.
8. Brown
Brown is friendly and restful, but it can also be discouraging. Fusing brown with orange, yellow or gold diminishes its depressing quality. Brown symbolizes earth, strength, and reliability. Brown is a successful packaging color for food in the U.S., but it has a counter effect in Colombia.
9. Black
Black is depressing and associated with loss, unhappiness, and anxiety. It can also signify class and elegance, strength, and sexuality. Many Western cultures use black to signify death, but in clothing or packaging, it represents luxury, elegance, and refinement. Black clothing has long been the unofficial uniform of sophisticated New York City residents.
10. White
White is bright and can be associated with sunlight when blended with red, yellow, or orange. It represents innocence and purity, but can also be correlated with worthlessness and loss. Social responses to white can be quite different. In the U.S., it is used for marriages to symbolize purity, while in many Eastern societies, it signifies death.
The Science Behind Effect of Colors
Colors of different wavelengths have different impacts on a person's brain. For instance colors of longer wavelengths like red cause very strong emotions like anger. Colors of shorter wavelengths like blue have a calming effect on people, creating peaceful thoughts and positive power.
The End Notes
So, that's all in this article. I hope you liked it. If you have any questions or suggestions, do comment below.
Cheers!
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