The Billion Dollars Advertising

Of every 100 dollars spent on online advertising, Google takes $56 and Facebook takes $28 and the rest i.e., $16 goes to content creators and included taxes.

Every year more than 500 Billion Dollars are spent on advertising, and the numbers are increasing every year.

Why Google and Facebook earn so much?

Google and Facebook, these tech giants are two of the biggest revenue-generating companies through online advertising. 

If you think deeply, what they have of their own. They just have a platform in which their users input data and by playing with that data in one way or the other, they make money.  

In simple words, we are the content creator, we are the content consumer, but money is going to them.

The Reason

To offer such services it's important to manage costly servers, and a proper team to enhance products and services. But still, these companies need to think about the privacy of their users. Well, not about that point in this article 😁.

Online Advertising Amazing Facts

Here are some very interesting facts related to online advertising.

• The most expensive advertising campaign of all time was created by Chanel. It cost $33 million, of which $3 million was paid to Nicole Kidman, who starred in the video.
• As soon as chewing gum ads started showing people chewing two pieces of gum at once, sales doubled instantly. That’s because people also started to chew two pieces at a time, just like they’d seen on TV.
• In 1450, Johannes Gutenberg invented movable type printing. This led to the birth of a new era of advertising in the form of the handbill. The lithographic process was perfected in 1796, giving rise to the illustrated poster.
• One of the more mind-blowing facts about advertising is that most watches displayed in advertisements are set to 10:10. Why? Because the watch’s hands frame the brand name and create a smiley face.
• Advertisers often use a technique called “affective condition” where they take a product and place it next to other things consumers feel positive about. For example, detergent brands often associate themselves with babies, sunshine, and flowers, even though detergent doesn’t have anything to do with those things. Repeatedly displaying the brand alongside feel-good images makes people think more positively about the product.

You can also find some very interesting statistics related to online advertising here.

The End Notes

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